Cheers for Beers!
Goodness, when I reflect on my beer days, I realize that I drank a lot of beer when I was younger. In fact, when I was in high school, my friends would come over and we would beer bong in my bath tub. Of course that’s wrong on all levels. We would be fully dressed, ready to go out for the night and then we would step into my bathtub. We poured the beer into the beer bong (made by yours truly) and the bathtub made a safe place for any spills. We bought the cheapest beer because we didn’t care how it tasted - it went down too quickly to matter. Obviously, we didn’t care much about anything - especially the important things like underage drinking and driving while under the influence. Please Karma, be kind to me - I knew not what I know now!
Today, beer drinking is serious business. The U.S. beer industry sells more than $119.3 billion in beer and malt-based beverages to U.S. consumers each year*. You can only imagine how much money goes into the marketing of beer. I think those “Dilly, Dilly” commercials are popular because the concept really has mass appeal. In addition to our kids getting exposed to the finest inappropriate marketing, these commercials are inclusive to those who drink light beer (a.k.a. flavored water) as well as the “Holier than Thou” hand craft beer drinkers. Does it poke fun of the latter? Sure! But I guarantee those craft beer lovers are not crying about the joke which is at their expense. Crafters who painstakingly go thru great measures to perfect their beer, find humor in those silly commercials too. Yes, everybody is laughing along with those who love to drink Bud Light. Dilly, Dilly!
Speaking of love, have I told you lately how much I love Nationaldaycalendar.com? On the site, there is a statistic for National Beer Day ranking the order of the most popular beverages in the world: water, tea and then beer! Nationaldaycalendar.com also claims that beer is the oldest prepared beverage, dating back to 9500 B.C. when cereal was first farmed. According to the site, in 2009 on Facebook , Justin Smith (from the US) and Mike Connolly (from England) created National Beer Day and chose April 7th as the date in honor of the Cullen-Harrison Act which became active in 1933. The law was signed by Franklin Roosevelt and it was regarded as the first step toward ending Prohibition. This law allowed people to brew and sell beer in the US as long as the alcohol level remained below a 4.0% by volume. It had been 13 years since beer legally flowed!
Because National Beer Day cannot be celebrated in just one day, there is also a National Beer’s Eve. And in case you want to take care of your beer lover sometime between Beer’s Eve and Beer Day, I found some unique and useful beer-themed thoughtful pinches at our local gift shop, Patina.
Past, present, future - I’m pretty sure that National Beer Day will be around for awhile. So keep your eyes and ears open for any and all beer-themed thoughtful pinches. It’s a great day to let someone know you’re thinking about them as they celebrate the third most popular beverage in the world. Cheers for beers! #nationalbeerday.
*Source: Beer Institute Annual Report, 2018.