Oct 29

Oct 29 "Makegood"

Back in my advertising days, the term “makegood” was frequently used by media buying departments all over the country. Basically, my job as a media buyer was to purchase air time for my clients so that their advertising commercials would run on TV or radio stations at specific times on scheduled dates. If one of my client’s “spots” (a.k.a. commercials) was not going to air as planned, the station had to “make it good” by airing it at another time/day. The value of that “makegood” needed to be the same or better than the value of what was originally planned.

Oct 22

Oct 22 The Jay-Jay Way

Barb Pellicer Paton

Healthy Family, Products & Gift Ideas

I’ve mentioned many times on social media that my cousin Jay-Jay is extremely thoughtful. I tap into her for many things relating to Thoughtful Pinches and lately I’ve been feeling like such a dope! Jay-Jay has been specifically showing her thoughtfulness for years but I didn’t pick up on her technique until recently. Now that I am aware of it, I feel like she should be writing this blog - not me! The following is what I affectionately call the “Jay-Jay Way” :

Oct 15

Oct 15 Wrinkles

Barb Pellicer Paton

Healthy Family

I don’t think wrinkles suck. Two exceptions for that statement would be when the wrinkles are not supposed to be part of my outfit and on an official, original document. Otherwise, I am totally fine with wrinkles. I’m sure some of you are thinking that I should wait until I’m older before I go around declaring that I’m fine with wrinkles on my face. But I’m here to say for sure, 100%, that I won’t ever change my mind about wrinkles on my face.

Oct 8

Oct 8 National Dessert Day Tidbits

Barb Pellicer Paton

Food & Beverages, Holidays/National Days, Healthy Family, Products & Gift Ideas

National Dessert Day is on October 14th.

The End.

Oct 1

Oct 1 Gifts: My Mission

Barb Pellicer Paton

Healthy Family, Products & Gift Ideas

You could say that I’m in the gift-giving “business”. But actually giving a gift is the by-product of what I am really trying to do here. The fundamental reason why I created the Thoughtful Pinch app was to help people take a moment to let someone know that they are thinking of them. Even though my app facilitates the process of giving the gift, my mission is to spread the word about the MOMENT we reach out to let someone know they are being thought of. Gifts are great but being thought of matters 100 times more.