All tagged neighbor

National Do Something Good For Your Neighbor Day

National Do Something Good For Your Neighbor Day

Barb Pellicer Paton
Healthy Family, Holidays/National Days, Products & Gift Ideas

There are a few things that I like about the national holiday Do Something Good for Your Neighbor Day. First, I like that the way to celebrate this national day is both vague and specific all at once. Second, if you’re fortunate to have good neighbors, this day is easy-peasy to celebrate. And last, the word neighbor can be defined as: “1. A person who lives near another. 2. A person or thing that is near another. 3. One’s fellow human being.”, according to Nationaldaycalendar.com. In other words, if you don’t want to celebrate with a person who lives on your block, you can celebrate with a cubicle neighbor at the office or the workout neighbor at the gym etc. The possibilities are endless!

National Iced Tea Day

National Iced Tea Day

Barb Pellicer Paton
Food & Beverages, Holidays/National Days, Products & Gift Ideas

As an underaged drinker in college, I quickly learned why my friend’s drink choice when we snuck into bars was a Long Island Iced Tea. Here are the ingredients for a Long Island Iced Tea: vodka, rum, gin, tequila, triple sec, sweet and sour mix, cola and a lemon slice. If all of the prices for well drinks were the same - why wouldn’t she get the most alcohol for her money? The rationale is simultaneously gross and brilliant. However, it begs the question - why do they call it Long Island Ice Tea when iced tea isn’t even an ingredient?

"Makegood"

"Makegood"

Barb Pellicer Paton
Healthy Family, Products & Gift Ideas

Back in my advertising days, the term “makegood” was frequently used by media buying departments all over the country. Basically, my job as a media buyer was to purchase air time for my clients so that their advertising commercials would run on TV or radio stations at specific times on scheduled dates. If one of my client’s “spots” (a.k.a. commercials) was not going to air as planned, the station had to “make it good” by airing it at another time/day. The value of that “makegood” needed to be the same or better than the value of what was originally planned.