Let’s say you run over to Target (cough, marketing opportunity, cough) to get shampoo, dog food and paper towels. You’re cruising down the aisles with the shopping cart but stop to put in a pair of running shorts and a cute tankini. You continue to rush around the store but a set of hand towels catches your eye. The towels have succulents and cactus graphics on them. Your cousin Rochelle would absolutely love those towels so you check the price. It’s $8.00 for the set. Great price but you‘re on a budget and can’t afford to buy her gifts every time you think of her.