Back in my advertising days, the term “makegood” was frequently used by media buying departments all over the country. Basically, my job as a media buyer was to purchase air time for my clients so that their advertising commercials would run on TV or radio stations at specific times on scheduled dates. If one of my client’s “spots” (a.k.a. commercials) was not going to air as planned, the station had to “make it good” by airing it at another time/day. The value of that “makegood” needed to be the same or better than the value of what was originally planned.