Last Fall, a group of five students from the Carlson Business School at the University of Minnesota asked if they could do their semester assignment about my company Thoughtful Pinch. The plan was for me to give them information about my start up and in turn, they would treat the information as a case study. I was both honored and hopeful. How cool that they chose my company? And my hope was that this group would give me a thoughtful pinch in the form of feedback, advice, detailed information and/or constructive criticism.