You could say that I’m in the gift-giving “business”. But actually giving a gift is the by-product of what I am really trying to do here. The fundamental reason why I created the Thoughtful Pinch app was to help people take a moment to let someone know that they are thinking of them. Even though my app facilitates the process of giving the gift, my mission is to spread the word about the MOMENT we reach out to let someone know they are being thought of. Gifts are great but being thought of matters 100 times more.